This brief summary of programming objectives and strategies will provide some insights into the proposed new Community FM station to serve the Greater Vernon Area. More detailed information will be available as input is received from the community, volunteers and the Board of Directors. The call letters CFAD-FM have been assigned by Industry Canada. Our brand has been established as 97.9 Valley FM and our assigned frequency will be 97.9 MHz.
Our proposed block programming schedule is subject to change, but the published block program schedule was submitted to the CRTC as part of our application. This has changed as at February 20, 2019 in response to a variety of constructive comments from the community.
The Federal regulatory body governing broadcasting is the Canadian Radio-television and telecommunications commission. (“CRTC”). Under CRTC policy and regulations, low power FM community stations are subject to some requirements that do not apply to regular commercial stations.
Unlike conventional commercial stations, the station will not establish a narrow demographic as a programming target. Broadly speaking, niche access programming excepted, the appeal of the station will be with adults 25 years of age and older with an equal distribution of men and women.
The station will operate with 40% Canadian content in music, with a special emphasis on new and emerging Canadian artists, which often struggle to obtain airplay on commercial stations. (CRTC requirement: minimum 35%).
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