What will we broadcast?

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Programming Summary

This brief summary of programming objectives and strategies will provide some insights into the proposed new Community FM station to serve the Greater Vernon Area. More detailed information will be available as input is received from the community, volunteers and the Board of Directors. The call letters CFAD-FM have been assigned by Industry Canada.  Our brand has been established as 97.9 Valley FM and our assigned frequency will be 97.9 MHz. 

Block Program Schedule

Our proposed block programming schedule is subject to change, but the published block program schedule was submitted to the CRTC as part of our application.  This has changed as at February 20, 2019 in response to a variety of constructive comments from the community. 

Click for our program schedule

CRTC Requirements

The Federal regulatory body governing broadcasting is the Canadian Radio-television and telecommunications commission. (“CRTC”).  Under CRTC policy and regulations, low power FM community stations are subject to some requirements that do not apply to regular commercial stations. 

  • These requirements include conditions of license that require at least 15% spoken word content. The proposed Valley FM schedule calls for 19% of spoken word programming, which includes news, public affairs, interviews and public access programming such as an open line radio show.  
  • In addition, at least 5% of the total musical selections broadcast on the station must be in the form of specialty music, defined by the CRTC as “Category 3” music. (Further detail below). Valley FM will broadcast up to 15% "category 3" music, which includes Jazz & Blues, Folk and folk oriented, Classical and more. 
  •  In each broadcast week, the licensee shall devote no less than 20% of its musical selections to musical selections from content subcategories other than content subcategory 21 (Pop, rock and dance) . The Valley FM schedule will devote no less than 30% to content other than Pop, Rock and Dance.
  • Governance is entirely different between conventional private broadcast stations and a community station. With a non-profit society, there is no share capital issued, meaning the station cannot be bought or sold.
  • Other than as noted above, there are no material operating differences between commercial stations and community stations.   

Our Content Objectives

Unlike conventional commercial stations, the station will not establish a narrow demographic as a programming target. Broadly speaking, niche access programming excepted, the appeal of the station will be with adults 25 years of age and older with an equal distribution of men and women.

  • The new station will broadcast 24 hours per day, 7 days per week.
  • The new undertaking will operate with a deep music playlist, generating less repetition than on existing commercial stations.    
  • Programming on the new station remains to be determined and will be based on a combination of market research, volunteer input and community feedback and direction from the Society’s Board. It is important to note that although there are caps and minimums mandated by the CRTC in various content categories, the Society will have wide latitude within these margins to tailor a schedule to best meet community needs and preferences.
  • The station will employ “block programming” principles which will encourage appointment tuning. Not unlike CBC programming strategies, listeners will soon become acquainted with scheduling patterns. The diversity of content will ensure a broad audience reach in the market.    
  • A typical breakdown of content between 6am and Midnight could look like this: 
  • 12% country and country oriented music, the most popular music genre not now broadcast by existing local stations. (CRTC requirement: no less than 20% of its musical selections to musical selections from content subcategories other than content subcategory 21 (Pop, rock and dance)  
  • 69% soft rock, hard rock, classic rock, heavy metal, modern rock, alternative rock, jazz rock, folk rock, and blues rock. It also includes pop, rock & roll, rhythm & blues from the fifties and sixties, soul, dance, techno, rap, hiphop, urban, and contemporary rhythm & blues. This includes musical selections listed in charts such as AC (Adult Contemporary), Hot AC, Pop Adult, AOR (Album-Oriented Rock), CHR (Contemporary Hit Radio), Alternative, Modern, Adult Alternative, Active Rock, Dance, R&B, Urban, and Techno, compiled and published by music trade publications.
  • 19% spoken word, including news, talk-shows, interviews, documentaries. (CRTC requirement: 15%) 
  • 14% advertising, including public service ads and commercials. On average, listeners will hear about 3 minutes of advertising per hour, with up to 8-minutes per hour in peak listening periods.  
  • 17% specialty music (CRTC requirement: Minimum of 5%  “Category 3” music which includes Jazz and Blues, Folk, Classical, Concerts, World-beat, Bluegrass, Experimental, and Religious). 
  • 4% production elements including station ID’s and station promotional announcements.   

Canadian Content

The station will operate with 40% Canadian content in music, with a special emphasis on new and emerging Canadian artists, which often struggle to obtain airplay on commercial stations.  (CRTC requirement: minimum 35%).

FAQs

You have questions, we have answers. Ask away and we will publish your question(s) and an answer, so everybody benefits. (For privacy reasons, we will only use your given name). Send your questions to gleighton@telus.net